Always a pursuer of the arts, artist and illustrator Jaya Charan is best known for her aesthetically pleasing digital artworks. She enjoys working on illustrations where she effortlessly transforms her vision and beliefs into visual pieces. She also works on graphic and branding initiatives that highlight brand identity through aesthetics and visual recall. Having portrayed her skills in various industries like advertisement, technology, travel and ed-tech companies, she has mastered the art of brand identity through visual communication. A lot of her work is inspired by nature, seasons, and the happenings around; her renowned illustrations are just a journaling of her myriad experiences.

We got to collaborate with the cutting-edge artist on our latest campaign, to co-create a beautiful print synonymous with a beautiful creative. Read through our interview to learn how this illustrator got to be where she is now, why she does what she does, and her inspiration for the upcoming collaboration.

SHOP THE MAKER

Step into a world where the boundaries between art, design, and nature blur seamlessly. The Garden Scribble Sofa is more than just a piece of furniture; it's a living testament to the boundless inspiration that nature provides. Informed by the concept of immersive nature, this sofa bridges the gap between the indoors and outdoors, bringing the vitality of the garden into your home.

THE INSPIRATION

Every detail of this sofa is a love letter to nature, meticulously capturing the essence of flourishing gardens and the art of journaling. The title, "Garden Scribble," hints at the underlying theme of this masterpiece. As you settle into this sofa, you'll find yourself transported to a realm of whimsical wonder, surrounded by a delightful tapestry of various flowers and wildlings, as if each petal and leaf were part of a heartfelt diary entry.

The "Garden Scribble" Sofa showcases a pattern inspired by the language of flowers, an age-old way of expressing emotions through blooms. Each floral motif tells a unique story, evoking feelings of joy, serenity, and nostalgia. The design, with its delicate vines and blooms that seem to intertwine organically, invites you to decipher the secret messages hidden within its intricate patterns.

Whether placed in a sunlit conservatory, a cozy reading nook, or as a statement piece in your living room, the "Garden Scribble" Sofa will infuse your space with the vibrant energy and soothing tranquillity of nature. It is a harmonious fusion of art and design, inviting you to connect with the beauty of nature from the comforts of your own home.

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THOT: Please describe your own art aesthetic in 3 words.

JC: Surrealistic: I'm drawn to the dreamlike and imaginative aspects of surrealism, where reality blends with the subconscious.

Nature-inspired: Nature's beauty and complexity inspire my work, often incorporating elements of the natural world into my artistic expressions."

Simple.

THOT: Which artists have influenced you throughout your career?

JC: Agnes Cecile has been a profound influence throughout my artistic career. Her ability to capture raw emotions and express them through the fluidity of water colours  has deeply resonated with me. Her work has inspired me to explore the depths of human feelings and translate them onto canvas. The way she seamlessly combines realism with abstraction has encouraged me to experiment with various techniques and styles in my own art. Agnes Cecile's artistry has been a guiding light in my creative journey, inspiring me to push the boundaries of self-expression and emotional storytelling through my work.

THOT: How important is memory in your work?

JC: Memory is of paramount importance in my work. It serves as a wellspring of inspiration, enriching the creative process. By tapping into memories and emotions, I can infuse my art with a genuine and profound depth. Memories provide a powerful source of authenticity and meaning, allowing me to convey a narrative that resonates with both me and the audience. They serve as a catalyst for creativity, enhancing the overall artistic experience and enabling me to craft pieces that are not only visually compelling but emotionally evocative.

THOT: What is your most favourite piece from your collections?

JC: My favourite piece from my collections is "Wallflower." This artwork is deeply meaningful to me because it symbolizes the journey of a shy and unnoticed person, like a wallflower, finding their voice and creative expression. As someone who was once shy and overlooked, this piece represents my personal growth and resilience. It's a reminder of the beauty in the quiet corners of life and celebrates the strength hidden behind a reserved exterior. "Wallflower" is not just art; it's a piece of my own story, reflecting the power of self-discovery and the beauty in the unassuming aspects of life.

THOT: How do you start your day? Do you have a creative ritual?

JC: I like to kickstart my day with a mindful routine. My morning ritual typically involves yoga and meditation, which helps me find inner balance and clarity. Following this, I engage in journaling, allowing me to capture my thoughts, dreams, and creative ideas. This practice serves as a wellspring of inspiration for my artistic endeavours throughout the day. Once I've nurtured my mind and body, I am fully energized and ready to immerse myself in my creative work.

THOT: What was your inspiration behind this collaborative piece with The House Of Things?

JC: Our collaboration with The House Of Things on "Garden Scribble" was inspired by a deep connection to nature and the language of flowers. This sofa is a meticulous love letter to nature, capturing flourishing gardens and the art of journaling. The title, "Garden Scribble," hints at the underlying theme. As you settle into this sofa, you'll be transported to a whimsical realm surrounded by a tapestry of flowers and wildlings, like a heartfelt diary entry. It merges our love for nature and journaling into functional furniture, evoking a profound connection to the natural world and the stories hidden in flowers.

THOT:  Do colours come first, or does the pattern?

JC: For me, it's always the colour that comes first in my creative process. Colours have the incredible power to evoke emotions and set the tone for a piece. They serve as the initial inspiration, guiding the mood and atmosphere of the artwork. Once I've chosen the colors that resonate with the emotions I want to convey, the patterns and forms naturally flow from there. Color is like the language of my emotions, and it's the starting point that fuels my entire creative journey.

THOT: How would you say digital art has impacted the art world?

JC: Digital art has significantly impacted the art world by democratizing access, expanding creative possibilities, and redefining ownership through technology like block chain. It has fostered a global community, encouraged innovation, and adapted art to the digital age.

THOT: What's next for Jaya Charan?

JC: I'm thrilled about what the future holds for my journey, including the exciting launch of my store with an expanded product range that truly transforms a house into a home. This endeavour is a testament to my passion for creating spaces that radiate warmth, comfort, and personal style. I can't wait to share these new offerings with everyone, adding a touch of beauty and personality to homes everywhere. Looking forward to many more collaborations with The House Of Things, as together, we'll continue to redefine the meaning of home and make it truly special.