Gufram

Since 1966, Italian radical brand Gufram's iconic and boundlessly influential designs have captured imagination with a wink and a smile, challenging notions of what furniture can be with dynamic and visually striking pieces that shatter preconceptions. Founded in Turin, Italy, Gufram is the brainchild of architects and artists like Giorgio Ceretti, Piero Derossi, Guido Drocco, Piero Gilardi, Franco Mello, Giuseppe Raimondi, Ricardo Rosso, and Studio 65. These influential creatives were driven by curiosity and passion for whimsical design that defined norms of the day, embracing design anticonformity as a point of pride and joy, echoing the spirit of the late 1960s cultural revolution happening around them. Their bold take redefined contemporary notions of 'furniture', synthesizing brilliantly bold shapes and silhouettes with expert artisanal processes and materials.